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The Green Fields at Glastonbury Festival, a one-of-a-kind sanctuary for festivalgoers, stand out with their serene ambiance and unique activities. Nestled on the southeastern side of the festival grounds, these fields are a beacon of sustainability, wellness and a connection with nature. Spanning several acres, they provide a canvas for diverse activities and workshops. On average, around 20,000 to 30,000 festivalgoers visit the Green Fields over the course of the festival. These fields host numerous smaller events, including yoga sessions, meditation workshops, sustainable living talks and craft demonstrations. What truly sets the Green Fields apart is their unwavering commitment to eco-friendly practices, incorporating zero-waste initiatives, composting toilets and solar powered stages.
An innovative food vendor approached Sapien Advisory to enhance its presence and engagement within the local community and we advised them on joining the list of food and drink vendors at the Green Fields. Our consultation focused on creating an inviting space with natural, eco-friendly décor and coordinating with festival organisers to secure an optimal location. We advised on creatin an eye-catching setup that would attract customers, all the while maintaining a strong commitment to eco-friendly practices.
Regarding publicity, we developed a social media strategy to generate pre-event buzz and collaborated with influencers to expand reach. On-site, we used eye-catching signage and distributed flyers to attract attendees. For interactive engagement, we organised mini events, using social media live streams to extend reach. We collected and analysed attendee feedback after the event to refine strategies for future events.
Our meticulously tailored event management and publicity strategies have significantly boosted the vendor’s visibility and engagement in the green Fields, leaving a lasting impression that continued to boost their customer base after the Glastonbury Festival ended. By seamlessly combing effective logistics, strategic promotion and interactive engagement, we have helped create a memorable and impactful presence for the vendor.
For more information on Sapien Advisory’s reputation and strategic management services or to book a consultation, please reach out to our team at info@sapienadvisory.com
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